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About Sharpen Brand

Sharpen Brand is a South Florida-based web design, branding, and growth marketing studio that turns website visitors into qualified leads. We plan, design, build, and optimize high-performing WordPress websites and brand identities—then layer in conversion tracking, SEO, and automation so your site keeps working long after launch. Our work blends storytelling with strategy to help you grow faster and stand out online.

You’ll work directly with Sharpen Brand’s two founders, Caroline and Ben. There are no account managers or handoffs. We handle everything in-house to ensure your project is executed with clarity, strategy, and follow-through—just as promised.

Yes. While we’re based in South Florida, we work with clients across the U.S. and are available to travel for the right partnerships.

We’re located in Palm Beach County, Florida, and serve the surrounding areas—Martin, Broward, and Miami-Dade counties. We also support clients nationwide through remote collaboration.

We specialize in helping service-based businesses, consultants, and founders who want a strategic online presence that builds trust and drives leads. Our clients are typically experts in their field—but their online presence doesn’t yet reflect their value or reputation.

 

We’ve worked with companies in a wide range of industries, including:

  • Real estate and property management

  • Construction, roofing, and commercial contracting

  • Commercial cleaning, janitorial, and building maintenance

  • Law firms and financial services

  • Healthcare, med spas, and wellness clinics

  • Executive coaching, consulting, and personal branding

  • Security services, HVAC, and trade professionals

  • Education, training, and professional development

If your business depends on expertise, reputation, and long-term client relationships, we help you sharpen your brand, clarify your message, and generate more qualified leads.

We bring senior-level strategy, founder involvement, and hands-on execution to every project. There are no middlemen. We create everything in-house—from messaging to final launch—and back it up with growth tools like ClientLink CRM, analytics, and content support.

SEO + AEO

Yes. Every site includes technical SEO, keyword research, metadata, schema markup, GA4 integration, Search Console setup, and redirect mapping. We build fast, clean code to maximize rankings.

AEO helps your business show up in voice searches, Google “People also ask” results, and AI tools like ChatGPT. We structure your content to clearly answer real questions, using headers, schema, and natural phrasing—so search engines and users find and trust you faster.

Yes. Technical SEO includes behind-the-scenes setup that helps Google crawl, index, and rank your website. We handle site speed, mobile responsiveness, structured data (schema), metadata, redirects, and more—so you launch with a strong SEO foundation.

Yes. We build every site with SEO best practices and offer ongoing SEO support after launch. We research keywords, write optimized copy, structure your content for clarity, and monitor performance using GA4 and Search Console.

SEO (Search Engine Optimization) helps you rank in traditional search results. AEO (Answer Engine Optimization) helps you show up in smart answers—like voice search, “People also ask” boxes, and AI platforms like ChatGPT. Both are essential, and we optimize for both.

We structure your content using real-user questions, clear headings, schema markup, and conversational language. This makes it easier for Google, Siri, and AI bots to feature your business when people search using natural phrases or voice commands.

Yes. We offer monthly plans that include performance tracking, keyword growth, content updates, technical fixes, and AEO optimization so you keep showing up and converting long after launch.

Websites

Yes. Speed is a top priority. We use clean code, fast hosting, optimized images, and lightweight design elements to ensure your website loads quickly—on mobile and desktop. A fast site improves SEO, user experience, and conversion rates.

Absolutely. We build on WordPress with scalability in mind. Whether you’re adding services, launching a new location, or integrating a CRM or eCommerce, your website will be ready to expand when you are.

Yes. We integrate your website with CRMs, booking systems, email marketing tools, payment gateways, Google Analytics, and more. If you use it to run your business, we’ll connect it.

 No. We handle everything from copywriting to image selection—though we’re happy to collaborate. We’ll ask for background, samples, and brand input, but our team can lead the creative.

We handle the heavy lifting—but your input matters at key moments. You’ll be involved during the strategy phase, design and messaging reviews, and video planning sessions. If your project includes videography or on-location content, we’ll coordinate schedules and creative direction with you. Most clients provide feedback a few times and trust us to handle the details from there.

We support you post-launch with hosting guidance, analytics, training, and optional monthly support. Your launch isn’t the end—it’s the beginning of long-term digital growth.

Social Media Management

Yes. We provide monthly social media content and management packages designed to help you stay consistent, visible, and on-brand. We create branded graphics, short-form videos, and engaging captions tailored to your voice and goals—and post them across your platforms.

We manage Instagram, Facebook, LinkedIn, Instagram, YouTube, Reddit, Pinterest, X (Twitter) and TikTok, depending on your audience and strategy. We’ll help you prioritize the channels that matter most to your brand and growth.

Not unless you want to be. We batch content ahead of time using brand voice interviews, video sessions, and creative briefs. You’ll approve everything before it goes live, and we’ll schedule it for you.

We do both. Every engagement starts with a brand-aligned strategy that includes audience targeting, messaging pillars, and content categories. Then we create and publish content designed to drive engagement and build recognition over time.

Videography & Content Production

We produce everything from website header videos and brand stories to social clips, testimonials, reels, and interviews. Whether you need a one-time brand shoot or monthly content, we’ve got you covered.

Yes. We handle the full video production process: scripting, storyboarding, shooting, editing, and formatting. We’ll plan your shoot day, direct on set, and deliver polished content ready to use across your site and social platforms.

Yes. We film on-site at your business, in studio, or at select outdoor locations—depending on your brand vibe and content goals. We’ll coordinate logistics to make it easy and efficient.

Most clients film quarterly or bi-monthly, depending on how much video content they need. We batch video content to make the most of your time and budget, and give you a library of usable clips across platforms.

Process & Platform

Most full website projects take 6–10 weeks. Brand identity-only projects typically take 3–5 weeks. Every timeline is tailored to your needs, and we provide a clear schedule before we begin.

We build custom websites on WordPress—the most trusted, flexible platform for businesses. It’s SEO-friendly, mobile-ready, and easy to update. You own the site completely, with no platform lock-in or hidden fees.

No problem. We have our own CRM—a user-friendly tool that helps small teams capture leads, automate follow-ups, and stay organized. We’ll handle the setup and branding, so it’s fully integrated with your website.

Yes. We offer monthly support that includes SEO, AEO (Answer Engine Optimization), email marketing, analytics, site maintenance, content creation, and video production. Your digital growth doesn’t stop at launch.

Absolutely. If your current site is underperforming or off-brand, we can redesign it with better UX, messaging, and speed. Whether it’s a refresh or a rebuild, we’ll make your site sharper and more effective.

Investment

Every project is custom, so we create proposals based on your goals, deliverables, and timeline. There are no cookie-cutter packages—because no two businesses are the same. After a free strategy call, you’ll receive a clear, fixed-fee proposal with defined scope and milestones—no surprises, no upsells.

If you’re looking for a ballpark, most of our clients invest between $8,000 and $50,000 depending on the complexity of the build, strategy work, integrations, and long-term support.

Projects are billed in three milestone payments: 50% to start, 25% at midpoint, and 25% before launch. This structure keeps progress and payment aligned.

Timeline & Workflow

Timelines depend on your specific needs. After our discovery call, we’ll map out a custom schedule that matches your project goals and deliverables.

After onboarding, we follow a proven process:

  • Brand Strategy & Messaging: 2–3 weeks
    — includes discovery, brand positioning, messaging framework, and core narrative.
  • Visual Identity / Logo Design: 3–4 weeks
    — includes logo concepts, revisions, color palette, type system, and brand guide.
  • Website Design & Copywriting: 3–8 weeks
    — includes wireframes, full-page design mockups, homepage + interior layout, and SEO-optimized copy.
  • Development & Testing: 4–8 weeks
    — includes WordPress development, speed optimization, mobile responsiveness, and browser QA.
  • Launch & Training: 3–5 days
    — includes domain setup, final testing, go-live support, and hands-on training if needed.
  • Ongoing Support (optional): Monthly or quarterly
    — includes SEO, AEO, content updates, lead tracking, and strategic check-ins.

Results & Guarantees

Sharpen sites often increase qualified leads by 40–90% within the first quarter after launch. By combining better design, faster speeds, and focused messaging, we help convert more of the traffic you already have.

We stand behind our work with a money-back guarantee if we fail to meet the outcomes agreed upon in your signed scope of work.

Ownership, Support & Security

Yes. We offer flexible monthly plans that include site updates, SEO, AEO, social content, email marketing, and reporting. You choose what support level fits your growth.

Yes—100%. You own your website, domain, copy, images, and all code created for your brand. We don’t lock clients into platforms, or proprietary systems. Sharpen believes in building lasting partnerships—not holding your digital presence hostage.

Yes. We create on-brand video content for websites, social media, and campaigns. We handle scripting, production, and editing to help your brand stand out.

Yes. We offer live training sessions and recorded tutorials tailored to your site. You’ll feel confident updating content, managing leads, and making simple changes yourself.

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