Should You Use X for Your Business?
If you’re a South Florida business owner wondering whether X (formerly Twitter) deserves a spot in your marketing mix, here’s the short answer: yes—if you know how to use it.
X is fast, raw, and surprisingly underutilized by brands. That means you can test content, build authority, and reach high-intent audiences before your competitors even show up.
Don’t Just Post. Prototype.
X isn’t about polished perfection. It’s a live lab where ideas get pressure-tested in real time. For founder-led brands and service businesses, it’s the perfect place to:
- Validate messaging before scaling to other platforms
- Spot trends early and join conversations that matter
- Turn short-form content into long-form assets (think: threads into blogs, polls into videos)Cross River Therapy+16WinSavvy+16Software Cosmos+16
Instead of wasting time guessing what will work on LinkedIn or Instagram, X lets you test, learn, and adapt—fast.
What That Gets You Is…
The numbers back it up:
- X users watch over 8.3 billion videos daily—a 40% year-over-year increase—making it a growing hub for video content. Source: HootSuite
- 69% of users have purchased from a small or local business because of a post on X. Source: WinSavvy
- X users are 36% more likely to be early adopters, making them ideal for testing new offers or positioning. Source: Sprout Social
That means you can reach an audience that’s primed to engage, buy, and spread the word—without the noise of oversaturated platforms.
How Sharpen Makes X Work for You
We don’t just manage your X presence—we turn it into a strategic asset.
Our approach:
- Rapid Content Testing: We craft posts that test different angles of your messaging to see what resonates.
- Trend Integration: We monitor emerging trends and integrate them into your content to keep your brand relevant.
- Repurposing High-Performing Content: Successful X content is transformed into blogs, videos, and posts for other platforms.
So you can maximize your reach and impact across multiple channels. Source: Sprout Social
Evolve or Stay Invisible
Without a presence on X, you risk missing out on real-time conversations that shape your industry.
With Sharpen, you gain:
- A dynamic platform to test and refine your messaging
- Access to an engaged audience ready to act
- A streamlined process to amplify your content across channels
Don’t let your brand get lost in the shuffle.
Ready to Make X Work for Your Business?
Let’s talk about how X can become a powerful tool in your marketing strategy.
